Just as the Cricket Premier League CPL T20 was kicking off back in August 2023, the House of Angostura® and Angostura Chill took the lead in helping to inspire the next generation of cricketers by hosting a half-day cricket coaching clinic as part of its robust corporate social responsibility initiative, along with their commercial partner, Blue Waters Saint Lucia.
The initiative took place at the Gros Islet Playing Ground, St Lucia on Tuesday 15th August 2023 where three notable cricket players – Mark Deyal and Jayden Seales from the Trinbago Knight Riders and Kimani Melius from St. Lucia Kings – offered their expertise to around 40 young cricketers between the ages of 8 and 17.
To increase opportunities in sports education and development, Sophie Charles-Barber said this initiative was spearheaded to foster skills development in the sport of cricket. The Executive Manager of Marketing at Angostura® said,
We believe that providing our young players with the skills they need in bowling, batting and fielding will help nurture their passion and talent and provide them with an avenue to pursue cricket as a career option.
She continued,
Our youth were able to benefit from top-notch coaching tips and access to up-and-coming players of the CPL T20 tournament. Angostura Chill is pleased to champion youth development in the Caribbean which we believe will rebound with incredible long-term social and economic benefits. We remain committed to our people, our cricketing community and the Caribbean region.
Commercial Manager at Blue Waters, Saint Lucia Dexter Percil added,
For us at Blue Waters, we would like to support initiatives such as these and give back to communities, finding ways to work with our suppliers and partners to create touchpoints within communities for the brand.
The Angostura Chill CSR programme partnered with the Daren Sammy Foundation, Northern Cluster Grassroots and Castries Cricket Lab to train and educate the young cricket players on the day.
About Angostura Chill
Angostura Chill is eponymously sound – the beverages are a call to kick back, pause, and embrace the chill moments. Full of life and emboldened by the power of doing things your way, each bottle is the perfect accompaniment to any part of the day. Cracked open and enjoyed straight from the bottle, or stirred to create a cocktail, Angostura Chill is a simple enjoyment to elevate the everyday.
Angostura Chill flavours include Lemon, Lime & Bitters, Blood Orange & Bitters, Sorrel & Bitters and the newly launched Ginger & Bitters. All products are currently available in the Trinidad and Tobago market and in select Caribbean countries.
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