We elevated thousands of people’s summer experiences with a season-long celebration of good vibes, refreshing drinks and unforgettable moments.
With a variety of sizzling brand activities, we hit up popular summer spots like beaches, cafes, parks and malls to make this summer super chill-worthy.
The Chillest Pop-Ups
Angostura Chill created pop-up chill lounge experiences across Trinidad and Tobago, with our branded Caravan acting as the central hub to chill.
Super Chill Spotify Playlists
We tapped into Pop Culture by coming up with Chill-related memes that represented our 4 delicious flavours, and shared them across the world on social media and in key spots around our native region of Trinidad and Tobago. Each meme also represented a playlist that people could go and find on Spotify to play and share with their friends this summer.
Influencers who Chill
We collaborated with influencers who we think “Keep it Chill” to create exciting content about our Blood Orange and Bitters, and Ginger and Bitters Chill drinks. We wanted content that would offer value to our audience, and our creators came up with great ideas including summer cocktail ideas, refreshing food recipes, and personal tips on how to stay grounded and chill alllll summer long.
Chill, to go
We created the opportunity for Chill enthusiasts to take a piece of Angostura Chill home with them by offering a free gift with purchase at various popular supermarkets. People who bought Angostura Chill received exclusive merchandise such as caps, fanny packs, t-shirts and lots more to keep their summer chill and trendy.
Angostura Chill's Summer of Chill was more than just a season; we wanted it to become a state of mind, and it did! So, whether you're sipping a cocktail by the beach or dancing in your backyard, let Angostura Chill be your companion all through the summer and beyond. Cheers to 2023’s Summer of Chill! 🌞🍹✨